The skin surrounding the eye is thin and delicate and is where we show our first signs of aging. It is this area that first starts to crease and wrinkle as we age. The area that wrinkles so charmingly with our smiles and laughs in our youth suddenly betrays us as elasticity and collagen lessen. There are no oil glands surrounding our eyes, which is why eye cream is so imperative in halting the aging process. Keeping this area hydrated and plump is a must to keep a youthful look. To get that super lifted and fresh undereye, using the right concealer shade and baking your makeup is key! To find your snatch shade, use a concealer that is roughly four shades lighter than your foundation (or your concealer match) – this will brighten and highlight the undereye to give that lifted look. Once that’s blended out, use powder to bake your undereyes; this not only adds to the brightening but ensures your concealer stays flawless, crease-proof, and looks airbrushed all day long. Check out instapop cheek brush our shade guide here to get your shade match.